I'm still figuring that out, too. That's what's Foolish about this, I'm making it up as I go.

What I do know is that I think about perfumes as illustrations, stories brought to life. I also love bringing scent to life through visuals, through shape and color. Foolish is not a brand for fragrance, they are one and the same. The stories inform the formulas, but as the formulas evolve, so do the narratives, so do the images. Nothing is complete until the story ends. As such, neither is this brand. Everything will change, constantly.

Foolish, I know.